Tag Archives: strategy


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EMPLOYER BRANDING vs EMPLOYEE BRANDING

The traditional relationship between employers and employees used to be easy to define. Employers had maximum control over their employees’ careers in terms of everything such as advancement, perks, benefits and work hour scheduling. However, in the past 15 years …

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HOW TO BRAND YOURSELF IN INTERVIEWS

A personal brand is your distinct talents and what you represent. It is the process of unearthing your unique talents and communicating them through various mediums to the right audience.   Below, we mention a few ways in which you …

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It’s all about the Culture!

Jeff Jarvis, in his book “What would Google do?” writes, “There is an inverse relationship between control and trust.”   What needs to be understood is that building trust revolves around mutual sharing and transparency. The equation is simple; trust …

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