Category Archives: employer branding


comment

EMPLOYER BRANDING vs EMPLOYEE BRANDING

The traditional relationship between employers and employees used to be easy to define. Employers had maximum control over their employees’ careers in terms of everything such as advancement, perks, benefits and work hour scheduling. However, in the past 15 years …

Tagged , , , , , , , , , , , , , , |

comment

THE FUTURE OF EMPLOYER BRANDING

In today’s progressively competitive marketplace, employer branding has become very popular among HR professionals as it offers the right possibility for them to think strategically on promoting the organization as an effective employer.   Over 59% of employers say that …

Tagged , , , , , , , , , , , , , , , , |

comment

EMPLOYER BRANDING STRATEGIES

Through the process of Employer Branding, employers target certain markets from which they wish to hire employees in the future. They market their offerings to potential employees who they feel would work and adjust well in their work environment and …

Tagged , , , , , , , , , , , , , , , , , |